One platform, built layer by layer. Product authentication, influencer loyalty, sales force efficiency, secondary and tertiary visibility, and predictive buying behaviour.
Foundation since 2012
Integrating existing laser marking machines to our cloud platform. Critical in automotive, pharma, civil construction, regulated goods, and reward coupons.
Built on authentication
Points, rewards, and recognition for distributors, dealers, contractors, and tradesmen through mobile apps.
Added next
Beat tracking, order capture, and field productivity. Similar to SFA, built on the data we already have.
Now available
See beyond primary sales. Know who is buying from whom, where, in what volume.
Where we are headed
Use data from layers 01 through 04 to predict demand and market shifts before they happen.
We integrate existing laser marking machines at the plant with our cloud platform. Every unit gets a unique, traceable identity verifiable at any point in the chain. We do not ask you to change your production process or add new machinery. We make your existing assets work harder.
Product authentication matters most where the consequences of fakes are severe. In automotive, a counterfeit part can cause a safety failure. In pharma, it can endanger lives. In civil construction materials, it can compromise structural integrity. We also authenticate reward and loyalty coupons.
While we have not yet served pharmaceutical companies, our solution is straightforward and effective for that segment. The underlying technology and integration approach are the same.
Over 850 million+ units across 6,000+ SKUs authenticated. 175+ machines integrated across 27+ plants, all operating remotely.
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How the loyalty chain connects
Plant Billing
NSU Platform
Distributor
Dealer
Contractor
Tradesman
Technology is only useful if it changes what people do, not what they report. It integrates with your existing billing system through APIs and extends what works to reach the people it currently can't.
Request a walkthroughIntegrates existing laser marking machines. Unique unit identity, real-time verification at any point in the chain.
Direct connection to your billing system. Billed quantities flow in automatically.
Distributors, dealers, contractors, tradesmen. Each gets an interface built around their actions.
Beat tracking, order capture, field productivity. Built on the data backbone we already have.
See beyond primary sales. Track secondary and tertiary movement down the chain.
Define rules for point accrual and redemption. Rs 100 million+ disbursed with full audit trails.
Units authenticated
Plants, remotely operated
Distribution entities connected
End-users engaged
Machines integrated
SKUs protected
Disbursed with audit trails
Client-affiliates linked
Industries we served
Co-Founder and Director
Former Vodafone. Over two decades in corporate business services across India and global markets. Has led large-scale technology deployments for enterprise clients. Brings global-firm discipline with founder-level urgency.
Co-Founder and Director
Former IBM. Deep background in platform architecture and enterprise technology. Understands that the most elegant system is worthless if the person at the end of the chain cannot use it on their phone.
Nexxt Step Up started with one thing: proving a product was genuine. That was 2012. Everything since grew out of that capability, one conversation at a time.
We operate as a B2B Application SaaS company with long-term agreements. Change requests relevant to our domain are at no charge. IPR rests with us. Your data belongs to you. The company scales on customer accruals ploughed back into the platform.
Cloud
AWS
Data Center
CntrlS
Telecom
Airtel, Vodafone Idea
Banking
ICICI
We build and operate cloud-based platforms for product authentication, influencer and end-user loyalty, sales force efficiency, and secondary and tertiary sales visibility. We are building towards predictive buying behaviour analytics. All delivered as B2B SaaS with long-term agreements.
We integrate existing laser marking machines at plant level with our cloud platform. Each unit gets a unique, traceable identity verifiable at any point in the supply chain. We do not change your production process. Especially relevant for automotive, pharma, civil construction, regulated goods, and loyalty coupons. 175+ machines integrated across 27+ plants. 850M+ units authenticated.
The platform integrates with your plant billing system via APIs, converts billed tonnage into retail-saleable units, and transfers points through a distribution app. Each role in the chain gets a dedicated mobile app with controls, analytics, and reward mechanisms.
FMCG, cement, CPVC pipes, wall coating, wires and cables, industrial and automotive, adhesives, incense sticks, publishing, and regulated consumer goods.
Your data belongs to you. The intellectual property of the platform rests with Nexxt Step Up, but all business data is owned by you. Non-negotiable.
Senior specialists work directly with your leadership. Decisions in hours, not weeks. Company scales on customer accruals, not investor pressure. Domain-relevant change requests at no charge. You'll still be able to reach us in two years.
We would rather listen. Understand your context, your distribution structure, the gaps you can see and the ones you suspect. If we can help, we will say how. If we cannot, we will say that too.
Registered Office
Nexxt Step Up Pvt Ltd
#713, Devika Tower, Nehru Place
New Delhi 110 019
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